Matsuura Machinery USA was recently named a Black Diamond Sponsor of this first-of-its kind gathering for innovators in machining, Machining Summit on the Summit is not another trade show or sales event. It’s a space for real conversation, shared experience, and meaningful connection across the machining industry.
Inspired by the spontaneous talks that happen on a ski lift, those twenty minute moments between runs where ideas form naturally, the Summit flips the traditional conference format on its head.
Matsuura USA President, Billy Bogue will host an afternoon workshop titled:
A Look Behind the Sales Process A Discussion with Billy Bogue
Sales often feels uncomfortable for shop owners, shaped by past experiences where
the process felt opaque or misaligned.
In this discussion, Billy Bogue offers a clear, grounded look at the sales process from
the other side of the table, anchored in the idea that ethical sales exists to help a prospect make the right decision for them.
Drawing on his path from machinist to machine tool rep and cutting tool rep, Billy demystifies how sales conversations actually work. The session focuses on what good salespeople are listening for, how trust is built or lost, and where genuine guidance separates itself from pressure driven tactics. Attendees will gain a clearer understanding of how sales decisions are formed, how reps assess fit, and how shop owners can engage in sales conversations with more confidence, clarity, and control.
Who is it For?
- Shop owners and operators
- Manufacturing leaders and engineers
- CNC machine builders, cutting tool partners, and software innovators
- Anyone driving the future of machining productivity in the United States